SEO Service

What is SEO (Search Engine Optimisation)?

SEO is the process of improv­ing your web­sites posi­tion in the nat­ural, unpaid results of search engines like Google. The objec­tive of SEO is to ensure that your web­site ranks high up on the first page of results when peo­ple search for things relat­ing to your busi­ness. The words and phrases that peo­ple type into search engines when search­ing are called ‘keywords’.

Our on-going SEO service

Our SEO ser­vice helps your web­site to ful­fill its full poten­tial in the search engines through the fol­low­ing activities:

1. Key­word Research – to iden­tify the most prof­itable search terms for your busi­ness to target
2. Web­site Opti­mi­sa­tion – to ensure that your web­sites con­tent and spec­i­fi­ca­tion match the search engines criteria
3. Link Man­age­ment – to ensure that there are enough high qual­ity links on the web point­ing to your site
4. Mon­i­tor­ing – we inde­pen­dently track the posi­tion of your web­site in major search engines so that you can mon­i­tor performance

Why is SEO so important?

• Most con­sumers believe that the com­pa­nies that rank on page 1 of Google are the lead­ing brands in their industry
• SEO tar­gets peo­ple who are actively ‘search­ing’ for your type of prod­ucts and services
• It is a long term invest­ment, as all SEO work builds long term strength and value in your website
• 85% of peo­ple find web­sites through search engines
• If prospects don’t find your web­site, they will find your competitors
• Search engines pro­mote your busi­ness for you 24/7

Results focussed service

Your search engine rank­ings are deter­mined auto­mat­i­cally by the reg­u­lar assess­ment of the search engines such as Google. As your com­peti­tors are also com­pet­ing for top posi­tions and the search engines reg­u­larly adjust their rank­ing cri­te­ria, there is nat­u­rally always some fluc­tu­a­tion in any web­sites rank­ings, but through con­sis­tently work­ing to improve the qual­ity and rel­e­vance of your web­site, you will achieve higher and higher rank­ings over time. Typ­i­cally you will start to see a pos­i­tive move­ment in rank­ings within a month of begin­ning of the SEO cam­paign, and then see a steady climb towards top rank­ing posi­tions for your tar­get keywords.

Top Tar­get Keywords

We will con­duct a pre­lim­i­nary research to iden­tify poten­tially prof­itable key­words for your busi­ness to tar­get. Each term will be analysed to accu­rately assess the strength of com­pet­ing web­sites rel­a­tive to the strength and rel­e­vance of your own web­site. For each key­word, we’ll send you a report that shows the num­ber of peo­ple search­ing on Google each month and the level of competition.

One-off SEO

We also offer a one off SEO ser­vice with every new web­site we build. Main search key­words and key phrases are included in the web­site to com­plete the one-off on-site optimisation.

On-site SEO  includes:

• Required meta key­words and descriptions
• Alt tags on images & Page titles
• Inter­nal linking
• XML Sitemap Gen­er­a­tion & Sub­mis­sion to Google Web­mas­ter Tools
• Google Ana­lyt­ics Inte­gra­tion and reg­u­lar reports set up

SEO Com­pany London