New Rules of Marketing and PR

The New Rules of Marketing

I recently fin­ished read­ing The New Rules of Mar­ket­ing & PR by David Meer­man Scott. Thanks for the great advice and infor­ma­tion David. I will start to imple­ment­ing some of these ideas in my own website.

You should read this if  you would like to learn more about how to use:

• News Releases
• Blogs
• Pod­cast­ing
• Viral Mar­ket­ing
• Online Media
• Social Media

The book does not go into detail about the tech­nol­ogy (that’s our job), but does pro­vide great advice on how to use online tools to reach buy­ers directly by cre­at­ing com­pelling content.

A highly rec­om­mended read for any­one who is look­ing to improve their online mar­ket­ing. 10/10

David Meer­man Scott keynote at BMA 2009 national con­fer­ence from David Meer­man Scott on Vimeo.