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Advice on Social Networking

Some use­ful advice for peo­ple in busi­ness who want to start social networking.

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Alan's List

Here is a list of my most use­ful links. Since every­one likes a list I thought I would share my one.

Brows­ing The Internet

  1. Google Chrome
  2. Fire­fox
  3. Stum­ble Upon

Social Net­work­ing

  1. LinkedIn
  2. Face­book

Time Savers

  1. Launchy
  2. Tex­ter
  3. Last­pass

Team Man­age­ment

  1. Google Apps
  2. LinkedIn
  3. Piv­otal Tracker
  4. Teamviewer

Video Learn­ing and Tutorials

  1. Video­Jug
  2. TED
  3. Lynda.com

Hard­ware

  1. Brother MFC
  2. HTC Hero or Iphone

Pho­tos and Music

  1. Groove­shark
  2. Picasa 3

I will add more as I think of them. Please let me know if you get any bro­ken links.

Investing in your website

Most peo­ple know the rea­sons why they should invest in their web­site but may not know how to invest, either their time or money. After the ini­tial cost of get­ting a web­site devel­oped, what’s next?

Gain feed­back from your users

I think this is num­ber one. Don’t just ask your friends and fam­ily, actu­ally ask the peo­ple who are using your web­site what they think. Hav­ing a blog, forum, or other online feed­back mech­a­nism built into your web­site can be use­ful. How­ever you can also send an email or talk to some of your cus­tomers about what they like and don’t like. Devel­op­ing a ques­tion­naire maybe help­ful.  There are also online tools spe­cially designed just for this pur­pose, Kampyle is one of them, you should see a link for this in the bot­tom right corner, you can reg­is­ter for the free ver­sion here.

Develop a Web Marketing Strategy

Explore strate­gies and tech­niques that you can use on the Inter­net that will enhance and sup­port your business’s over­all mar­ket­ing objec­tives. A great way to gain both feed­back and pro­mote your web­site at the same time is to join some rel­e­vant social net­work­ing groups on LinkedIn or Face­book and ask them what they think about your website.

Take what you have learned and put it into action

Armed with the knowl­edge of what your users like and don’t like, you can start improv­ing your web­site to bet­ter suit their needs. Take what you have learned and talk to your web designer or devel­oper. They may have some ideas to make things even bet­ter. Start the cycle again and keep engag­ing with your online community.

Now you have read that it would be great if you could leave a com­ment.  Maybe you can give me some advice on how to make this better.

Free Project Management Tool | ClockingIT

Over the last few years I found myself in a posi­tion of need­ing to man­age a num­ber of projects.  I had used Microsoft project in the past, but I found this to be way to com­plex for my needs and after being on the receiv­ing end of what other project man­agers had given me in the past I was already glaz­ing over at the prospect.

All I needed was a way to quickly cre­ate, assign tasks and track the time taken. I also knew that hav­ing an online web based sys­tem would be very beneficial.

My pri­or­i­ties were as follows:

  • Need to work online and be shared with clients and staff
  • Be able to track time
  • Bud­get was lim­ited, so free or open source was impor­tant and to we needed the abil­ity to install on own servers

After much trial and error over the course of a few weeks I even­tu­ally set­tled with Clockin­gIT. This is the per­fect project man­age­ment sys­tem for small teams and can I highly rec­om­mend that any­one look­ing for a new sys­tem checks it out before mak­ing any decisions.

ClockingIT

Corporate Email Solutions

Every­one seems to have their pre­ferred sys­tem of deal­ing with email. For per­sonal email most peo­ple use Yahoo, Hot­mail or Google mail. The prob­lem that busi­nesses face is that these ser­vices are inad­e­quate.

What are the options?

If you are in a large organ­i­sa­tion it is most likely that you already using Microsoft Exchange for your server and Out­look for your email client.  At Hyper­Stream we use Google Apps and Google Mail. It does every­thing we need for email and con­tact man­age­ment and inte­grates nicely with our Mobile Phones. Another solu­tion called Zim­bra is also very good and quite pop­u­lar in edu­ca­tional estab­lish­ments as it is Open Source.

3285777403_8f0a9b886dGoogle Apps

Ben­e­fits of using Google Apps

  • Best spam fil­ter­ing that we have seen
  • Smooth inte­gra­tion with Mobiles
  • Share your cal­en­der with peo­ple out­side of your domain
  • List email in threaded con­ver­sa­tional view
  • Super fast email searching
  • Loads of  cus­tomiza­tion options
  • Access email from any­where, and any device

Although Google Apps is excel­lent for most busi­nesses, it may not always be  suit­able for every sit­u­a­tion. For very large orga­ni­za­tions with com­plex infra­struc­tures Google Apps may seem very expen­sive, before such a deci­sion is made we rec­om­mend doing a review of your cur­rent costs includ­ing IT Staff cost, server main­te­nance, etc. You can use The Google sav­ing cal­cu­la­tor.

Zim­bra

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Zim­bra is unique as it is the only Open Source solu­tion solu­tion here. It’s a very cus­tomis­able solu­tion with lots of great fea­tures, you can check out a demo here.

Would we rec­om­mend it? If you have a large organ­i­sa­tion and the hard­ware to sup­port it then it could be a great solu­tion com­pared to Exchange,  Zim­bra is def­i­nitely worth inves­ti­ga­tion and could save you money.

ExchangeLogoMicrosoft Exchange

Exchange has been around for ages and is not going any­where. It can be a very pow­er­ful Mail Server if main­tained well, it can cause lots of prob­lems, like bloated in-boxes, and his­tor­i­cally back­ing up all that data has been painful.  Still that said if your organ­i­sa­tion is purely run­ning Microsoft prod­ucts and never intend to change to a mixed envi­ron­ment then maybe you would be bet­ter off stick­ing with it.

Essen­tially any of these sys­tem can work well if setup the right way. If you have over 10 users we rec­om­mended that you con­sult a pro­fes­sional who can rec­om­mend the right solu­tion for your business.

London Business Awards 2009

I just got back from the Archant Lon­don Busi­ness Awards and East Lon­don Busi­ness Place net­work­ing event held in the Archant offices in Ilford. Although free pro­fes­sional social net­work­ing tools like LinkedIn are great and can help you build rela­tions on a more global scale, I feel that it’s impor­tant to meet peo­ple face to face now and again. Events like these help get me out of my Inter­net bubble.

I’d just like to thank all the speak­ers and espe­cially last years win­ner Alexan­dra Kelly — Pow­erchex for inspir­ing us to have a go at enter­ing the Awards.

Good luck to all the entrants.

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